Promote Biotherm’s commitment to protecting the world’s oceans and position the company as an actively responsible brand.
Strategy:
Take full advantage of Biotherm’s spokespeople and partnerships – Guillaume Néry, Théo Curin and Paul Meilhat – who personify the brand’s commitments through powerful immersive videos that put weight behind Biotherm’s action.
Deliverables:
Constant presence in the conversation over a two-year period structured around key environmental and sporting dates to maximize the impact of the campaign.
#1. June 2022: 360° communication based around a live event underwater on World Oceans Day.
#2. November 2022: multi-format communication across 3 Brut. platforms during the Route du Rhum.
.svg)
.jpg)