EDF

Strategy: 

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To make as many people as possible aware of EDF's commitments through the Team EDF athletes, we created a series, "L'Energie de", where in each episode tells the story one of EDF's core commitments such as inclusion, sport and climate.

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Each episode focuses on an athlete's from the EDF team as they prepare for the 2024 Olympics, following them as they take part in a committed action supported by EDF. In season 1, we followed Florent Manaudou as he gave swimming lessons to young people from disadvantaged neighborhoods in Marseille, Dimitri Pavadé as he lived a day in the life of a para athlete, and Charline Picon as she told us how protecting the environment and combating climate change is a focus she shares with her sponsor.

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Deliverables: 

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For the season, we developed a multi-platform campaign with: 

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> 3 mini-documentaries each approx. 10 minutes long, published on YouTube

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> 3 short-format versions (3mins) for social media (Facebook, Instagram, Snapchat)

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> 3.30 minute and 60 minute versions for broadcast on France Télévisions TV and digital channels.

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