Increase awareness and consideration of Getaround (formerly Drivy) among a broad target audience.
Strategy:
A brand content campaign broadcast on Brut's Facebook, Instagram, Tiktok and Linkedin pages to promote car-sharing and highlight different uses of the platform, at a key business period for the brand: the spring/summer season.
Deliverables:
Four brand content videos:
> portrait of a person who rents a car on Getaround
> portrait of a person who uses the platform to rent a car
> report on gravel bike enthusiasts who use Getaround to live their passion
> portrait of a B2B user of the service
A Brut.Adnetwork campaign coupled with brand content to generate qualified traffic to the Getaround website
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