We capitalized on a prominent recurrent date in French rap – Friday releases – by creating our own show “Brut. Music Friday avec Spotify”, published every Friday on Brut. social media accounts.
Deliverables:
3 recurring formats rolled out across the most popular platforms among GenZ: TikTok, Instagram, Snapchat and YouTube:
> "Les Sessions": exclusive sessions with artists in a unique format that resonates with the rap community – black and white video clips.
> "Les Actu": a format to spread the news coming through the music industry that week.
> "Les Portraits": we talk to a big-name artist about their life and career through the Spotify app.
Results:
A permanent partnership that offers strong visibility to Spotify among GenZ and has generated strong engagement across this generation.
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