TikTok Festival de Cannes

Strategy: 

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Every day throughout the Cannes Film Festival, TikTok sponsored Augustin Trapenard's daily interview with the actor or director making the news that day at Cannes, including Adèle Exarchopoulos, Natalie Portman, Maïwenn, Éric & Ramzy, Virginie Efira, Leonardo DiCaprio & Lily Gladstone, Jude Law, Pierre Niney, Romain Duris, Pedro Almodóvar, Benoit Magimel and Kate Winslet.

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Deliverables: 

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12 video interviews, each at least 5 minutes long, opening with a panel in the first few seconds announcing the partnership with TikTok, and an end card featuring the TikTok logo combined with the Cannes Film Festival’s logo. 

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Interviews posted on all Brut platforms: Facebook, Instagram, TikTok, Snapchat, Twitter, YouTube, on Brut France and Brut America.

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