Support Volkswagen as they launch their all-new, all-electric ID. Buzz with long wheelbase.
Strategy:
Launch of a consideration campaign optimized to drive views (15 seconds minimum) of Volkswagen brand content presenting the ID. Buzz.
Deliverables:
Brand content only.
Activation of three key audience groups interested in electric mobility, future-facing solutions and automobiles, retargeting the most qualified viewers (with minimum 50% completion) with brand content previously published by Brut.
Results:
Strong interest among our audiences for the chosen videos, with viewing times and traffic data significantly above benchmarks.
3x
Rate of completion three times greater than the platform benchmark
4x
Click rate four times greater than the platform benchmark