Grow awareness of the “Le Grand Numéro” exhibition by Chanel and rejuvenate the brand image.
Strategy:
Capitalize on Chanel’s heritage to weave the brand into the conversation among younger consumers.
Brut. produced a range of content focusing on the exhibition and the brand history to encourage younger target audiences to visit the exhibition. The content was designed to shine a spotlight on the cultural footprint of Chanel over the years, and into the modern day.
Deliverables:
A coordinated campaign comprising five pieces of content covering the exhibition and the history of Chanel published before, during and after the exhibition to whip up interest in the event and extend it in the public consciousness.
Content was published on Facebook, Instagram, TikTok and Snapchat to reach a generally younger target.
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