Promote the Countryman hybrid and generate leads for test drives. Position the model as a sports car and not a city car.
Strategy:
We capitalized on the editorial and production capabilities of the Brut.shop team to create product-focused white label content, avoiding promotional or advertising angles. Personification, with Juliette Willmann as the face of the campaign, helped strengthen the model’s adventurous side by focusing in particular on two of her passions — freeride skiing and mountain biking.
Deliverables:
A visibility campaign: two white label videos published as a dark post on Facebook and Instagram, and on the Instagram account of Juliette Willmann’s content creator.
A conversion campaign: sponsorship of images taken from shooting, published as dark posts on Facebook and Instagram among key Brut. audiences.
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