Orange

Strategy:

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Create vertical content on Brut. that communicates and promotes Orange’s commitment to inclusion, innovation and culture. The campaign offered an opportunity to substantiate the group’s pledges by focusing on the inclusive and cultural projects supported by the Orange foundation, as well as the tech innovations in which Orange is involved, in France and around the world.

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Deliverables:

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A 3-year vertical campaign within Brut.

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Quasi report format focusing on the people directly affected by the innovative projects supported by Orange.

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A sustained publication rate, to maintain constant presence in two regions: Brut. France and Brut. Africa, across Facebook, Instagram and TikTok accounts.

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We publish five posts each month: one video about France and four from Africa (that focus on key issues in the four countries where Orange has the greatest presence: Senegal, Morocco, Tunisia and Côte d’Ivoire). This content was also relayed on Orange social media accounts as assets to further their digital communication strategy. 

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Results:

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The partnership between Orange and Brut. has produced nearly 100 videos that have been published on our accounts in France and Africa, as well as Orange social media.

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